Welcome to the Spiders and Milk blog
Your essential resource for the latest in digital marketing. Ideal for professionals and business owners alike, our blog offers the insights, strategies, and tips you need to thrive online. Our experienced team provides a mix of innovative strategies and practical advice across SEO, social media, PPC, and content marketing.
Dive into our posts for clear, actionable content designed to demystify digital marketing and guide you to success. Stay ahead with the latest trends, enhance your digital strategy, and boost your online presence with Spiders and Milk. Join our community, engage with our insights, and transform your digital marketing efforts into real results.
Do London Businesses Need to Hire a London Marketing Agency?
No - not simply because your business is in London A London business needs an [...]
How Do I Know If My Marketing Agency Is Doing a Good Job?
Judge the agency on agreed outcomes, not just visible activity Marketing agencies can be busy [...]
Why Is My Website Getting Traffic but No Enquiries?
Traffic is not the same as commercial intent. A website can have thousands of visitors [...]
How Much Should I Spend on Google Ads in the UK?
There is no universal minimum Google Ads budget. A £10-a-day campaign can be perfectly useful [...]
How Much Does SEO Cost in the UK in 2026?
SEO is not one product Asking “How much does SEO cost?” is like asking how [...]
Marketing Agency vs In-House Marketing: What Actually Costs Less?
The headline salary is not the real cost of an employee When businesses compare an [...]
How to Choose a Marketing Agency: Questions to Ask Before Signing
Choosing an agency is partly a marketing decision and partly a risk decision. A good [...]
How Much Should a UK Small Business Spend on Marketing?
There is no magic percentage. A common way to answer this question is to quote [...]
How Much Does a Marketing Agency Cost in London?
London marketing can cost more, but geography is only part of the story London businesses [...]
How Much Does a Marketing Agency Cost in the UK in 2026?
The short answer There is no single sensible price for a marketing agency in the [...]
Browse our marketing guides by topic
Looking for a particular topic? Explore our practical guides and earlier commentary by subject. For current services and costs, see digital marketing pricing or request a marketing review.
Agency strategy and business growth
Practical decisions about planning, budgets and choosing support.
SEO, content and websites
Guides to making websites useful, discoverable and easier to maintain.
- Why updating website content matters
- Learn SEO
- SEO: how to improve rankings
- The importance of fresh website copy
- How to write a useful blog
- Why SEO matters to businesses
- Why a website might not appear on Google
- Voice search optimisation for WordPress
- Choosing the right marketing imagery
- Content creation and digital strategy
- Professional website design insights
Google Ads and PPC
Background reading on paid search and advertising decisions.
Social media and influencer marketing
Channel selection, management and campaign considerations.
Healthcare marketing
Advice for practices and private healthcare providers.
Earlier industry commentary
Historical articles reflect their original dates and should not be treated as current advice.
