Every day we face at least 5 questions our customers ask regarding Online marketing, so much so that we speak this in our sleep.

It’s not every day you start a business or delve into online marketing, so we fully understand the dilemma you face in knowing where, when and how to start.

Some big (and potentially costly) decisions need to be made early on, so, in this article, we help you quickly identify the best route to take, so your business can take off.

1. What platform should I be using to build my website?

WordPress is the most user-friendly platform out there. With an easy to use format and basic SEO instructions, you cannot go wrong with this seamless platform. If you have a website already then convert it to WordPress. If you are starting from scratch then hire someone to build your site and teach you the basic “housekeeping” tasks to keep it up to date!

2. What is Google AdWords and should I use it?

Google AdWords is an advertising platform on which you can bid on certain keywords in order for your clickable ads to appear in Google’s search results and elsewhere. It helps improve exposure and often leads to increased sales.

AdWords is a great way to learn about your market demand. However, if you’re starting off you may want to factor setting a budget into your marketing strategy early on. Never just jump in willy nilly as this could be a costly mistake. It is most definitely not a tool you can ‘just pick and run with’ – get some professional help and save yourself the wasted money spent while your learning.

3. How do I increase the leads I get from my website?

There are many ways to increase leads however, we highly recommend landing pages.

Landing pages are just “extra doors” to your website and you can place them on other sites such as Facebook, Instagram and any other websites you own. You can create multiple landing pages, for example – Taxi firms could create a landing page specifically for people needing to get to a local airport and another one designed to appeal to those partying in town late at night. The idea is to be very specific about each audience you are targeting and only appeal to them in each landing page.

You can use adverts to drive the right customers to these different landing pages where the messages and images they see create a higher chance of them converting because it gives them the exact information they were looking for.

Other ways to increase leads is to improve the trustworthiness of your brand online. You can do this by demonstrating your expertise through regular blog posts on your site then advertise these posts on social media and use platforms such as Google My Business.

4. Should I use Facebook for advertising?

YES! Facebook is currently the cheapest way to advertise using pay per click compared to other platforms like LinkedIn and AdWords.

With over 80 million business users on Facebook, you’d be foolish to opt-out. Make sure you use your Facebook business page to its full potential. Find out more about how we can help you with Facebook advertising.

5. How do I get to the top of Google?

Ranking high in Google is essential for any business to be discovered online. Getting a top-ranked position is hard work and a long-term game. You can fill the gap in the short term by utilising Google AdWords so that your company appears as an Ad above the organic rankings until you build momentum and start to get results naturally – then you can wind down the advertising expenditure.

Website content and SEO (Search Engine Optimisation) plays a huge role in rankings so keep it up-to-date and RELEVANT!

So there we have it, our top five questions answered, but if you would more advice on how to get started or how to enhance your online ranking then get in touch.

Our specialist team can help you migrate your website, increase and maintain your SEO and help you advertise without spending a fortune!