CRM & Lead Automation UK
Generating enquiries is only part of the job. A good lead-management process also ensures prospects reach the right person, receive timely follow-up and can be measured from first contact to outcome.
Spiders & Milk is a family-run UK digital marketing agency, established in 2006, supporting businesses across the UK including London.
What This Service Can Include
- Review enquiry sources and the current lead-handling process
- Map CRM stages, lead ownership and routing rules
- Plan form, call, appointment and campaign-tracking integrations
- Configure appropriate automated acknowledgements and follow-up workflows
- Create reporting that helps separate leads from sales
We agree the deliverables and priorities around your business rather than applying a one-size-fits-all package.
How We Approach Your Project
We design around your existing systems and data obligations, particularly permissions, consent and appropriate handling of customer information. Integrations depend on the software and access available.
We start with a discussion of your goals and current setup, explain suitable options, and agree a brief and scope before any work starts. You’ll have a dedicated contact who can explain what is being done and why.
Call & Lead Tracking Platform Pricing
Choose the tracking features you need and pay the applicable platform and usage charges. These charges are separate from our optional managed service described below.
| Service | Price |
|---|---|
| Platform charge | £250 |
| Recording telephone number | £2.50/month |
| Call recording | £0.06/minute |
| Call transcription | £0.04/minute |
| PCI redaction | £0.02/minute |
| Text messages | £0.06 each |
| Form tracking | £0.20/event |
| Transaction tracking | £0.30/event |
| General event tracking | £0.30/event |
| Email tracking | £0.30/event |
| Chat tracking | £0.30/event |
| Appointment tracking | £0.30/event |
| AI analysis | £0.25/item |
All prices exclude VAT. Usage-based services are charged according to recorded consumption. We confirm the platform charge, billing terms, selected features and estimated usage costs before setup. Ongoing staff-performance reviews and client management reporting are not included in these standard tracking charges.
Managed Call & Lead Tracking
From £1,500 + VAT per month, per platform. Optional ongoing management, analysis and reporting for businesses that want more than access to tracking data.
Our standard Spiders & Milk CRM tracking service provides access to recorded calls, leads and available self-service reporting. With our managed service, we also review selected customer interactions, identify patterns in enquiry handling and bring potential problems and opportunities to your attention.
What the managed service includes
- Weekly spot checks: periodic reviews of recorded calls, captured leads and activity on the platform, using an agreed sample and review scope.
- Staff and customer-service analysis: assessment of how one-to-one enquiries are handled, including communication quality, response times and whether next steps are clearly explained.
- Missed-opportunity identification: highlighting issues such as abandoned or unanswered calls, repeat enquiries, unclear follow-up and potential lost bookings or sales, where the available data supports those findings.
- Reports and recommendations: regular client reporting on trends, notable interactions, areas for improvement and practical actions for management.
- Proactive issue escalation: raising significant concerns identified during reviews rather than leaving them to be discovered in a later report.
What remains your responsibility?
Unless separately agreed, your team remains responsible for answering calls, contacting leads, managing appointments and customer follow-up, and making staff or operational decisions. Our reviews are sample-based, not continuous monitoring of every interaction, and do not guarantee that every issue will be detected.
Review volumes, reporting frequency, escalation contacts and access to recordings are agreed in advance. Monitoring must be appropriate for your organisation, with relevant privacy notices and data-protection arrangements in place.
Pricing: from £1,500 + VAT per month per platform for managed oversight. Platform subscriptions, telephone numbers, call usage and any other applicable tracking charges are additional. The final fee reflects call volumes, number of staff and reporting requirements.
Pricing and Next Steps
Pricing is quoted to match the project scope. Review our published marketing prices for related services, or request a marketing review for a tailored proposal. You can also explore Google Ads and tracking and support pricing.
View client work to learn more about the industries we’ve supported.