ABOUT SPIDERS & MILK: THINKING OUTSIDE THE BOX SINCE 2006
Spiders & Milk is a UK digital marketing agency, based in Devon and working with businesses across the country, including a strong client base in London. For local organisations, see our digital marketing support for Devon businesses. Family-run since 2006, we combine long-term experience with hands-on delivery across SEO, paid advertising, social media, content and websites. Our focus is simple: understand the business properly, make informed decisions and build marketing that supports sustainable growth.
Spiders & Milk is led by Matt Ryman and Heidi Ryman-Howarth, who remain actively involved in client strategy and delivery. Matt leads on Google Ads, technical SEO and topical authority, while Heidi leads social media, advertising creative, content and client accounts. Across the business, we have managed more than £10 million in advertising spend and supported organisations across a wide range of sectors.
Our experience spans healthcare, professional services, retail, property, construction and other sectors, giving us a practical understanding of how different markets behave. You can see examples of the businesses we have worked with in our client portfolio. We do not believe in forcing every client into the same formula; strategy should reflect the market, the audience and the commercial goal. Our digital marketing pricing gives businesses a starting point when considering the right support.
Two decades in business, hands-on leadership and long-term client relationships give us the experience to challenge assumptions, adapt quickly and build marketing around what will genuinely move a business forward.
STAND OUT FROM THE CROWD
We believe standing out isn’t about shouting louder — it’s about being smarter, faster, and more considered in how your marketing is built and managed. Alongside responsive support and hands-on collaboration, we bring together strategy, creativity, and performance to deliver work that actually moves the needle.
Google Ads Specialists
We design and manage Google Ads campaigns with a focus on intent, relevance, and return — helping businesses increase visibility while attracting the right kind of traffic, not just more of it.
Paid Social That’s Built to Convert
Our paid social campaigns are designed to cut through busy feeds, combining strong creative with clear targeting to ensure your message reaches — and resonates with — the right audience.
In-House Website Development
Our websites are built in-house to support performance, usability, and conversion. They’re not just designed to look good, but to function as reliable business tools that support growth.
Dedicated SEO & Organic Growth
Our SEO team focuses on building long-term visibility through structure, relevance and authority, helping your website earn stronger rankings and sustainable organic traffic over time.
Topical Authority & Content Strategy
For businesses competing in crowded search markets, we also build topical authority programmes that map subjects in depth, strengthen internal relationships between content and help establish your website as a more complete source of expertise.
Design & Brand Identity
From brand identity to campaign creative, our design work is created to support recognition, consistency, and clarity across every touchpoint of your marketing.
Hands-On Platform Experience
We work hands-on across major advertising and marketing platforms every day. That practical experience helps us respond quickly to platform changes, test new opportunities carefully and make decisions based on campaign data rather than assumptions.
By combining technical understanding, strategic thinking, and creative execution under one roof, we provide a joined-up digital marketing approach that delivers clarity, consistency, and measurable results.
I WANT TO SPEAK WITH YOUR BOSS
Direct access to the people leading your marketing
Strong client relationships are built on clear communication, accountability and knowing who is responsible for the work being done.
Spiders & Milk is supported by a skilled team, but Matt and Heidi remain actively involved in client strategy and key decisions. That means clients are not passed from department to department or left trying to work out who owns the account.
Whether you’re looking for strategic direction, clarity on next steps, or simply want to discuss the finer details of your project, you can speak directly with the people leading the agency. No gatekeeping. No delays. Just honest, informed conversations with those responsible for shaping your strategy.
At Spiders & Milk, personal attention isn’t an upgrade — it’s part of the service.
HOW WE WORK WITH YOU
Good marketing starts with understanding the business properly. We begin by looking at your goals, current activity, audience and the areas most likely to make a measurable difference.
From there, we agree priorities, put the right tracking in place and build a clear plan around the services you actually need. Your account is actively managed, reviewed and refined rather than simply set up and left running. You will always know what is being worked on, why it matters and who is responsible. Matt, Heidi and the wider team remain accountable for the strategy, delivery and results.
