Never underestimate a chatbot
It has the ability to retain your customers and can increase your revenue if set up correctly.
It’s not about replacing humans!
Chatbots are there to lead your customers through a spectacular sales journey. A digital hand to hold. An encouraging friend to talk them through. Using preset artificial intelligence, a well-groomed bot can save you time and money, as well as improve your reputation.
I know you are probably thinking, WHAT?! Those really annoying pop-up boxes with automated replies?
And you would be entirely right in saying so. Still, AI and the technology for chatbots have come on so quickly it will leave you questioning if you’re speaking to a human or a bot.
Many of our clients now use chatbots to maximise their sales and minimise lead turn around. We have yet to come across a business that would not benefit from this service.
Here’s just one example
Private GP’s can use chatbots to distinguish between high and low priority cases. They can offer advice to deter patients coming into the surgery who are identified as a low priority case and can safely medicate at home (depending on how busy the surgery is). They can allocate appointments to a specialist, and reduce the workload on receptionists as filters can pre-qualify users and provide timely information so those on the front desk are not endlessly repeating the same information.
The funnelling system outlined in this scenario helps to keep lines open, sorts the good from the bad and gets your client to the right person.
Let’s look at another example –
A furniture outlet would benefit from this system by using preset OM (Order Management) and SKU (Stock Keeping Unit) information. Customers can check stock and orders without the need to even bother a busy member of staff. They can order through the chatbot or log a complaint which can be dealt with when you are not so busy.
Chatbots are perfect for just about every business!
Even if you don’t have a website, your social media business page can offer the same service.
Selling or servicing abroad?
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HOW WE WORK WITH YOU
Good marketing starts with understanding the business properly. We begin by looking at your goals, current activity, audience and the areas most likely to make a measurable difference.
From there, we agree priorities, put the right tracking in place and build a clear plan around the services you actually need. Your account is actively managed, reviewed and refined rather than simply set up and left running. You will always know what is being worked on, why it matters and who is responsible. Matt, Heidi and the wider team remain accountable for the strategy, delivery and results.
