Client Portfolio & Case Studies

Marketing, Advertising and Website Projects Across UK Industries

Spiders & Milk has worked with UK businesses across professional services, e-commerce, construction, retail, charities and private healthcare. Our client portfolio brings together real examples of website development, SEO, Google Ads, content, social media and creative work.

That said, we're not industry-exclusive. Our experience spans a wide variety of business models, and the strategies we apply are built on understanding audiences, intent, and performance, principles that work just as effectively outside healthcare.

Take a look through our portfolio below to see a selection of the businesses we've worked with and the kind of work we deliver.

Proven Digital Marketing Results

Our work spans digital marketing for UK businesses. These examples from our specialist healthcare portfolio demonstrate our technical SEO, content strategy and website expertise. Outcomes reflect the individual projects and are not guarantees of future results.

Shoulder and Elbow London clinician in surgical scrubs with clinic logo

Shoulder & Elbow London

Traffic decline halted

After traffic fell from around 15,000 to 10,000 monthly visits, a technical investigation identified widespread blog URL redirects. Restoring URLs and requesting reindexing helped stop the decline.

Read the full case study · Related services

Dr Lorenzo Masci in a consultation room – Sport Doctor London case study

Sport Doctor London

300,000 visits per month

Technical SEO, content planning and topical structure supported the doctor's own extensive writing programme, which reached 300,000 monthly website visits after around a year.

Read the full case study · Related services

Request a marketing review to discuss what a practical growth strategy could look like for your business.

Businesses We’ve Worked With Over the Years

From independent local firms to national businesses and specialist clinics, our client history spans many sectors. This list includes both past and present clients and does not imply a current working relationship or endorsement.

  • April TurleyWebsite built from scratch with membership sign-up for a wellness and health subscriptionView project details →
  • ASRaymondGoogle Ads across 15 global territories and product promotional videos including animation; the document records £10m+ in ad spendView project details →
  • Aylesbury CounsellorGoogle Ads management for psychotherapyView project details →
  • Backs and Feet Osteopaths & Podiatrists Ltd.Google Ads managementView project details →
  • BalloonsPromotional video work for a child bereavement charity in ExeterView project details →
  • Bay Plumbing and HeatingGoogle Ads managementView project details →
  • Bespoke Aluminium Windows Ltd.Brochure website built from scratch and Google Ads managementView project details →
  • Bolido Networks Ltd.Google Ads managementView project details →
  • BuySigns Ltd.Google Ads management and consultancy on e-commerce website contentView project details →
  • Cambridge Eye Consultant Ltd.Google Ads management and medical content optimisationView project details →
  • Cammarson Brick Laying LimitedBrochure website built for a North Devon building contractorView project details →
  • Central Health Holdings LimitedGoogle Ads management for multiple accounts and Google Business Profile managementView project details →
  • City RoofScapes Ltd.Brochure website built for a Yorkshire building contractorView project details →
  • Clark Jennings SolicitorsLocal Google Ads campaigns, website optimisation and landing pages; documented quality score improvements cut average cost per click by about 70%View project details →
  • Clearcut Physiotherapy Ltd.Google Ads management and SEO for a multi-clinic physiotherapy groupView project details →
  • Coastal Windows & Conservatories UK Ltd.Google Ads management for a South West double glazing firmView project details →
  • Complete InjectionsGoogle Ads, medical content, business consultancy, Google Business Profile management, SaMM Triage and SEOView project details →
  • Complete Knight Ltd.Website built for a North Devon fancy dress businessView project details →
  • Complete Physio LimitedGoogle Ads, business consultancy, Google Business Profile management and SaMM TriageView project details →
  • Complete PilatesWebsite SEO, content writing and social media management for London Pilates studiosView project details →
  • Container Safety Technology (UK) Ltd.Website built for a business consultancyView project details →
  • Cook and Craft Collective Ltd.Google Ads and SEO for a London crafts companyView project details →
  • DartingtonEvent filming, editing and online video hosting for Dartington’s Social Justice conference; the document records over 25,000 subsequent viewsView project details →
  • David Latham
  • Devon FarmsWebsite build and hosting for a group of 30 farm accommodation propertiesView project details →
  • Devon Waste ClearanceGoogle Ads managementView project details →
  • Diagnostic Clinics LimitedDigital landscape and competitor auditView project details →
  • Dispharma UK LimitedGoogle Ads management for an East Midlands pharmacy groupView project details →
  • Doorstuff LimitedGoogle Ads and SEO for a Devon e-commerce businessView project details →
  • Dr Lorenzo MasciGoogle Ads, SEO and topical authority consultancyView project details →
  • Dr Wayne CottrellGoogle Ads, website, social media, Google Business Profile and directories, SEO and topical authorityView project details →
  • Dr Wayne Cottrell & CoGoogle Ads, website build, social media, Google Business Profile and directory management, SEO and topical authorityView project details →
  • Evolution Osteopathy Ltd.Google Ads managementView project details →
  • Exmoor Horn WoolGoogle Ads and e-commerce website developmentView project details →
  • Exmouth Gateway ClubWebsite build and hosting for an Exmouth charityView project details →
  • Fairview AestheticsGoogle Ads managementView project details →
  • FCT (UK) Ltd.Filmed the F-500 fire suppression demonstration and produced eight videos for exhibition and website useView project details →
  • First Data BankCustomer testimonial videos and script guidance for electronic medicines information and clinical decision support productsView project details →
  • Freedom Care ClinicsGoogle Ads management for a northern England multidisciplinary clinic groupView project details →
  • Freedom ClinicsGoogle Ads, social media, directory and Google Business Profile management, SEO and topical authorityView project details →
  • Fun-tasiaGoogle Ads for an inflatable entertainment businessView project details →
  • G3 Security Ltd.Google Ads management for a London security businessView project details →
  • Gary EdwardsGoogle Ads for a sexual health clinic in London and KentView project details →
  • Gratton FashionCorporate training video covering the UK operation, delivered with English, Urdu and Hindi subtitlesView project details →
  • Harton FarmWebsite build and hosting for an Exmoor farm with accommodationView project details →
  • Heritage Lottery FundCommunications strategy and film production showcasing funded projects and application informationView project details →
  • Hilot HandsGoogle Ads for a London massage clinicView project details →
  • HotSW Business SupportDigital audits and onsite consultancy for 34 South West businessesView project details →
  • Industrial Gas Springs Ltd.Project listed in Matt’s document under associated company ASRaymond; service details require confirmationView project details →
  • Inter-Line Building Supplies Ltd.Google Ads management for a large South West builders’ merchantView project details →
  • Lilypad BabyWebsite development with booking functionality for a baby and toddler swimming businessView project details →
  • London City Healthcare LimitedTopical authority strategy, new website and call recording CRM for an occupational health providerView project details →
  • London City PhysiotherapyNew website, SEO, medical copywriting, secure booking integration and call recording CRMView project details →
  • Ministry of AestheticsGoogle Ads for UK aesthetics clinicsView project details →
  • MSK Ultrasound InjectionsMedical content writing, SEO and Google AdsView project details →
  • Newlife TherapyGoogle Ads for an Essex counselling companyView project details →
  • Orchard Organic FarmWebsite development for a farm and glamping businessView project details →
  • Paignton Sailing ClubWebsite with membership functionality for a Devon sailing clubView project details →
  • Paul Jairaj Ltd.Website development for a private hip and knee surgeon in London and DubaiView project details →
  • PharmaDerma Ltd.Digital landscape and competitor auditView project details →
  • Premier Communication Electronics Ltd.Website, Google Ads, promotional video and social media work for an emergency-services vehicle repair businessView project details →
  • Regen ClinicGoogle Ads management for a PRP clinic in London and KentView project details →
  • Roadrunner Taxis TotnesGoogle Ads and Google Maps optimisationView project details →
  • Robert Fox & Sons Electrical, Mechanical & Pump Engineers LimitedGoogle Ads managementView project details →
  • Ron Campion FurniturePromotional video for a Brixham furniture retailerView project details →
  • RS WorldwideGoogle Ads for a London facilities management companyView project details →
  • samedaydoctor City of London ClinicGoogle Ads management for a private GP groupView project details →
  • Shoulder & Elbow London Ltd.SEO for a London private shoulder and elbow consultantView project details →
  • South Dartmoor Tree ServicesGoogle Ads management for an East Devon landscaping businessView project details →
  • Spinal Health Clinics Ltd.Website, Google Ads, promotional video and social media for a Leicester chiropractic clinicView project details →
  • Spirent CommunicationsTechnical product launch promotional video produced to a 14-day deadline, including a YouTube versionView project details →
  • SWCommsWebsite content, social media, search marketing, webinars, data capture and email marketing for a communications businessView project details →
  • Tenerife Holiday HomesSEO for a holiday accommodation company in TenerifeView project details →
  • The Chelsea ClinicWebsite development and Google Ads for a Chelsea podiatry clinicView project details →
  • The Miniature Pony CentreWebsite, SEO and social media content and management for a Dartmoor attractionView project details →
  • Tip Physio Ltd.Website, SEO, topical authority, Google Ads, GBP, email, call recording and social media for a London MSK clinicView project details →
  • Turntable FurnitureWebsite hosting and email provision for an Exeter charityView project details →
  • Vale Health ClinicGoogle Ads for a Kent MSK clinicView project details →
  • Valley Farm Holiday CottagesWebsite, SEO and Google Business Profile managementView project details →
  • WellSkyFilmed a two-day healthcare technology conference and produced internal and external promotional videosView project details →
  • Windsor Cardiology LLPGoogle Business Profile managementView project details →

HOW WE WORK WITH YOU

Good marketing starts with understanding the business properly. We begin by looking at your goals, current activity, audience and the areas most likely to make a measurable difference.

From there, we agree priorities, put the right tracking in place and build a clear plan around the services you actually need. Your account is actively managed, reviewed and refined rather than simply set up and left running. You will always know what is being worked on, why it matters and who is responsible. Matt, Heidi and the wider team remain accountable for the strategy, delivery and results.

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