Digital marketing strategies
Digital marketing is taking a turn this year with new digital marketing strategies to catch that low hanging fruit.
It’s clearly important to keep up with what’s new, as without adapting our approach we fall behind. That’s when the bigger companies move forward.
We understand that building your online presence can be overwhelming, so here are our top tips for building, fine-tuning and maintaining a good digital marketing strategy in 2018.
Top tip 1 – Buyer personas
This means defining your ideal customer. A buyer persona profile is important to have when reaching out.
You won’t know the fine details of who your customer is without research. What products are you offering? Do they relate to a specific age group? Does it appeal to a certain sex? Is it seasonal? What problems are you solving?
It’s easy to run a test campaign (Advertisement) on FaceBook, which in turn will give you enough data to start building an understanding of who responds well to your products/service.
If you’re selling to a single country then run the Adverts for that country only, then narrow down your test to gain better results.
Make sure you obtain this important information –
- Customer location
- Age
- sex
Without your buyer persona data, your marketing strategy can go horribly wrong.
Top tip 2 – Review your current digital content and enhance it
From your website to your social media pages, start by listing in order which ones have gained you most traffic/sales.
Once you have compiled your list, think about how you can improve on it. What is the current content like? Is your S.E.O and readability up to scratch?
Identify any gaps in your content, and archive or delete anything that is irrelevant.
Top tip 3 – Plan and budget out your paid advertising
It is firstly important to recognize which paid advertising has worked for you in the past.
Again, use the list you put together from your current content (tip 2) and identify where your main traffic is coming from, at this point you can plan your budget, who you will be advertising to, (your best customers) and provide them more of the content they love.
Divert some of the money away from lesser-known or lower activity social media campaigns and push the money into the new, better-targeted campaigns.
The likelihood is you won’t want to decrease your budget, it’s just a case of managing it better.
Top tip 4 – Identify the tools you will need to achieve these goals
Try not to overcomplicate your goals. Set one big goal and then break it down to make it easily achievable.
For example – Increase your online revenue by 50% over 12 months. You can then break that down to factor in your budget, your
contribution to content and expansion to generate more leads over that 12 month period.
Sounds simple? Well, it can be if broken down into manageable chunks.
Top tip 5 – Look at expanding what you have on offer
Take a good look at your business, can you offer more without spending out too much?
For example, can you offer a free service? Free delivery? Offers or vouchers?
Obviously it doesn’t have to be a ‘free’ offer every time. Just consider making the most of the services that won’t cost you a fortune and may just open up a few extra door’s.
Top tip 6 – New media
Always be open to adding new media, build pages and blogs to attract customers to your website.
Blogging is still one of the top 5 ways to gain traffic/interest in your business. Find something to write about which is not only
super interesting but relates to your business so you can really take advantage of those backlinks! Look for news items of the moment and work an angle to include your business.
Top tip 7 – Bring it all together
Once you have your digital marketing strategies, give yourself an overall time period of twelve months. Then break it down into quarters. Attack the
most important sectors of your strategy, such as content and social media marketing first then move down the list week by week until it is completed.
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