AdWords or Google Ads as it is now called is an online auction platform for those wanting to buy online Ad space. These Ads appear on Google’s search website. They also appear on millions of websites and apps such as YouTube in the form of banners or skyscraper ads.

The platform has developed in complexity and reach since its launch in October 2000. It now shows in one form or another to over 90% of internet users worldwide.

How does Adwords work?

The platform displays your ads to people who are searching for your products or services online. It is an auction, so advertisers bid on the search terms or keywords. When users enter these keywords the ads will show. The winners of each auction have their ads shown at the top of the search results, on YouTube videos or partner websites. This is dependant on the advertising format chosen.

Is Adwords expensive?

Aside from ‘word-of-mouth’ Google Ads is probably the cheapest and most effective form of advertising yet created. However, like anything, if you do not learn to use it correctly, then it can be both expensive and ineffective. It is a complex, machine-learning program. This is why Google provides courses and examinations for those who wish to become expert and deliver industry best practices.

If you have never had a Google Ads account and you want to advertise then you should seek the help of a professional (like myself). I will save you money, time and actually make it work for you. We would not recommend trying this yourself unless you have a good understanding of algorithmic-based auction software?

How effective is Google AdWords?

This depends on what you are trying to achieve. There are many different campaign types that are designed to achieve different results. With Google Ads, you can run brand awareness campaigns, lead and/or sales campaigns, product consideration, App promotion, campaigns to generate website traffic as well as retargeting campaigns to capture lost interest.
When it is managed correctly, the average return for businesses advertising with Google Ads (which numbers in the millions) is 2:1 or 200% return on advertising spend which is very impressive given the number of businesses using it and the diversity they cover.

Over the years I have seen a much higher average return for our clients but again, this is dependent on what the end goal is.

Would Adwords be suitable for my business?

Do you want more business? Do people search for your products or services online?

The answer to both those questions is going to be yes, which means there is a place for Google Ads in your business marketing plan.

Is there any downside to using Adwords?

The only downside is attempting to use it without experience or having expectations that it is the answer to your business goals – It isn’t. Google Ads is a business tool. When utilised correctly can absolutely turn on the taps for any sized business, (I’ve witnessed it) but it should always be thought of as one part in your overall marketing activity, albeit a part that, when done correctly, can really boost your business and significantly increase sales.

 

Want help with Google Ads? Speak to an expert today.