A image of a young worker called Jaymee-Lee smiling at the cameraWe’re very excited to introduce the newest member of the Spiders & Milk team — Jaymee-Lee.

Jaymee-Lee joins us, specialising in AI and topical authority, bringing with her four years of hands-on experience working across SEO, content strategy, and website structure. She represents something we value hugely at Spiders & Milk: new blood, fresh thinking, and modern methodologies that go beyond the “we’ve always done it this way” mindset.

And yes — that includes gently challenging the old farts in the office (you know who you are).

What Jaymee-Lee Does (and Why It Matters)

Jaymee-Lee works at the foundational layer of SEO and content strategy — the part most businesses skip, rush, or misunderstand.

Her role focuses on:

  • Topical authority mapping

  • Structuring websites around clear themes and subtopics

  • Creating copy frameworks that support long-term SEO growth

  • Using AI intelligently to support research, planning, and scale

In practical terms, Jaymee-Lee helps ensure that:

  • Websites are built around clear, logical topic clusters

  • Content supports other content, rather than existing in isolation

  • Blogs, service pages, and campaigns all align to a wider strategy

  • SEO efforts don’t fall apart six months down the line

This work forms the base layer for everything else we do. Without it, campaigns become messy, bloated, and hard to scale. With it, websites develop authority, clarity, and consistency — exactly what search engines reward over time.

Four Years in AI & SEO (Which Is a Lifetime Right Now)

With four years of experience working directly with AI and SEO, Jaymee-Lee brings a level of up-to-date knowledge that’s critical in an industry changing as fast as this one.

AI isn’t new to her — it’s something she’s worked with as it’s evolved. That means:

  • Understanding its strengths and limitations

  • Knowing when automation helps — and when it harms quality

  • Using AI as a strategic assistant, not a shortcut

This perspective is especially valuable alongside more traditional SEO experience, helping us blend proven principles with modern execution.

In short: Jaymee-Lee helps keep us sharp, current, and slightly uncomfortable — which is exactly where good marketing lives.

Topical Authority: Not Just More Content, Better Structure

Topical authority isn’t about publishing more blogs. It’s about publishing the right content, in the right order, with the right relationships.

Jaymee-Lee’s work ensures that:

  • Each piece of content has a purpose

  • Topics are covered with appropriate depth

  • Websites clearly demonstrate what they are experts in

  • Future content can be added without breaking the structure

This approach underpins many of our most successful campaigns and is increasingly important as search engines move away from simple keyword matching and towards context, entities, and trust.

Creative Brain, Structured Mind

Outside of work, Jaymee-Lee is a keen artist, painting most weekends using oil paints, a medium that rewards patience, layering, and attention to detail.

She also runs a side hustle selling her artwork online, combining creativity with business — something we have a lot of respect for.

That creative background feeds directly into her professional work. Whether it’s composing a painting or mapping a website, the same principles apply:

  • Balance

  • Flow

  • Structure

  • Knowing when to add — and when to stop

The Important Stuff

A few essential facts you should probably know:

  • Favourite food: A McCrispy

  • Nickname: McCrispy (inevitable, really)

  • Paint of choice: Oils

  • Role in the office: Bringing modern thinking and politely questioning how the rest of us do things

She is, without question, the young blood of the team bringing new ideas, fresh knowledge, and approaches that reach well beyond what the more… seasoned members of the office have been doing for the last decade.

And that’s exactly why she fits in so well.

Why We’re Delighted to Have Her

Jaymee-Lee strengthens a critical area of our work: building strong foundations for SEO, content, and long-term growth.

She helps ensure that:

  • Websites are built with intent

  • Campaigns scale cleanly

  • Content actually compounds over time

  • We stay ahead, not behind

We’re thrilled to have her on board and excited for clients to benefit from the clarity, structure, and fresh thinking she brings to every project.

Welcome to the team, Jaymee-Lee McCrispy