Heidi Ryman-Howarth – Co-Owner & Head of Client Accounts at Spiders & Milk

Heidi Ryman-Howarth is co-owner of Spiders & Milk and leads client accounts, social media, advertising creative and content delivery. She works closely with clients from the first conversation onwards, helping turn business goals into practical campaigns, clear messaging and consistent day-to-day delivery. Her role sits at the point where strategy, creativity and client communication meet, helping make sure the work stays commercially focused and properly aligned with each client’s priorities.

Areas of Expertise

• Client Accounts & Communication: Heidi is a senior point of contact for clients, keeping projects moving, priorities clear and communication straightforward.
• Social Media Management: Heidi leads social media planning and delivery, combining content, creative and paid activity around the audience and commercial goal.
• Content & Creative Writing: Heidi oversees creative copy, campaign messaging and content development, including the team producing blogs, social content and supporting marketing materials.
• Website Design: Heidi contributes to website design and content structure, helping make sure pages are clear, on-brand and built around the needs of real users.
• Advertising Creative: Heidi helps shape campaign concepts, offers and messaging so paid activity is supported by creative that is relevant to the audience and consistent with the brand.
• Creative Imagery & Video: Heidi leads the creative direction for imagery and video used across campaigns, social media and website content, keeping the visual approach distinctive and commercially useful.
• Digital Marketing Strategy: Heidi works with Matt and the wider team to turn client goals into joined-up marketing plans across social, advertising, content and websites.
• SEO-Aware Content: Heidi works alongside the SEO team to make sure content supports search intent, topical relevance and the wider organic strategy without losing clarity or brand voice.

Heidi’s role is deliberately hands-on. She stays close to client accounts, reviews creative work and helps coordinate the people involved in content, imagery, video and social delivery. That continuity gives clients a clear point of accountability and helps ensure ideas are carried through properly from strategy to execution.

Working With Heidi

Heidi is a regular point of contact for clients throughout the working week, helping with account questions, campaign decisions, content approvals and the practical details that keep projects moving. Her role is to make sure clients know what is happening, what needs attention and who is responsible for the next step.

If you want to discuss social media, advertising creative, content, website ideas or the day-to-day direction of your account, Heidi is one of the people you can speak to directly. You can also learn more about the wider agency on our About Spiders & Milk page.