Creative Copywriting Services UK
Some are born great, some achieve greatness, and others have greatness thrust upon them.
Our team of creative writers can tackle just about anything, from website copy to well researched articles, financial to medical, political to poetry. Using the inverted pyramid system, every copy is always read-worthy.
If only it was that simple…
Every piece of creative writing produced by us, also covers:
- SEO (Search Engine Optimisation)
- readability
- adheres to your SWOT analysis
- optimised to keep those leads coming back for more
These 4 rules of narrative craft are embedded deep within our writers, meaning, they generally get it right the first time.
News articles and blogs
News articles and blogs need to be accurate, useful and written with a clear purpose. We balance factual information with brand voice, search intent and a natural commercial message so the content can inform readers while still supporting your wider marketing goals.
Of course, within your SWOT we can determine, how much ‘sale’ you want to give!
Copy for cornerstone
Cornerstone content is the set of pages that explain your most important subjects in depth and connect related content around them. Strong cornerstone pages can help users and search engines understand the structure, relevance and expertise of a website, especially when supported by useful internal links and well-planned topic coverage.
But, it can’t just be slapped together. Quality overrules quantity! And to add another dimension, quality doesn’t always mean well-executed, essay style, mind-boggling language.
Puzzled?
We balance readability with search intent so content works for people first while still supporting organic visibility. See our SEO services for more on how content fits into the wider search strategy.
Landing pages
A landing page is used to bridge the gap between visitors and leads. The copy within the page is generally going to be a harder sales pitch and therefore the language used is especially important. Come across as too hard and you scare away the potential customer.
Social posts
Many businesses set up social media accounts and then don’t have the time or patience to keep them up to date with fresh “updates”. Unfortunately, most people do not know the significance of a strong, steady, social media presence. Potential customers can be quickly put off when the last post was 12 months ago, or even simple things like shoddy imagery or spelling mistakes. For many of our customers, we provide SMU’s (Social Media Updates). Short, sharp and intriguing posts which are scheduled monthly to save you time and therefore money!
It’s really not rocket science, it’s just laborious tasks that we make simple.
We cover all CTA (Call to Action) copy including email. If you need more information, just use our chatbot to ping us a question!
HOW WE WORK WITH YOU
Good marketing starts with understanding the business properly. We begin by looking at your goals, current activity, audience and the areas most likely to make a measurable difference.
From there, we agree priorities, put the right tracking in place and build a clear plan around the services you actually need. Your account is actively managed, reviewed and refined rather than simply set up and left running. You will always know what is being worked on, why it matters and who is responsible. Matt, Heidi and the wider team remain accountable for the strategy, delivery and results.
