Marketing Strategy for success
Getting your marketing strategy in place early so you know where you are starting from, is fundamental for long term success.
It can be very easy to fall between the gaps and “wing it” but if you to fail to prepare, then like 50% of start up’s you must prepare to fail.
No Business plan?
We have seen many businesses succeed without a business plan but not many without a marketing strategy.
After all, if people don’t know you are there, eventually you will be forgotten about. Or you chase good money after bad, wrongly placing your priorities.
So here are some top tips to get those marketing strategies right before you take your first steps.
Who’s your audience?
The first thing you need to be thinking about is who you are aiming these goods towards.
Some companies are greedy and think they can catch as many people as they can, but trust me, spread yourself too thin and the consumer will become confused about who this “item” is designed for.
I’ll give you some examples –
- Targeting the 80+ to advertise kids scooters – doesn’t work
- Advertising cruises to young couples – doesn’t work
- Using a housewife wearing a pinny to advertise gaming software – doesn’t work
All these examples are clear as day.
Although I don’t want to teach you to suck eggs, you will be surprised to see how many people don’t think of these things while laying out their marketing plans.
So once you have your audience, a theme including colours, images, styles and messages needs to be created with them in mind.
Take the developed theme and apply it to your branding. Don’t forget your website of course.
This step is a huge part of website marketing.
It can make the difference between visitors staying on your website becoming customers or leaving within seconds.
Style it out, again let’s just say you are selling surf equipment, your audience will tend to like the same style and been drawn to pretty much the same thing time and time again.
Face to face networking
Nothing beats face to face networking.
Get yourself out and meet similar-minded people in the same business as you.
You will find favours get passed as quickly as names.
The more people you know in the business the quicker your offline presence will grow.
This also goes a long way into turning word of mouth customers into long term customers.
You may even find that bigger companies that have similar businesses come to you for support or goods.
Be an influence
Using social platforms can allow you to become a big influence on other people’s lives.
Blogging and storytelling are big right now.
If you can’t be an influencer then find one.
Trading goods and services to people who already have a big online influence can give you plenty of “air time”.
You can build beneficial relationships and grow your online presence quickly and organically by connecting brands with online sensations.
A big example out there at the moment is makeup tutorials.
Lots of startup companies are giving free makeup to bloggers and influencers, in turn, these online personalities showcase the products to their followers who basically take everything they say as gospel and buy whatever the influencer says they use.
It can be a cheap and effective way to get your name out there and lead customers to your website.
This is what we call social B2B sales.
Jumping onboard the gravy train
It’s not forever but it will rocket you to massive online presence.
All you have to do is simply reply to others, encourage people to like, share and post to your social media pages.
It seems very small and slow as an approach but with the domineering effect that social media plays on our online movements, it’s the only way to keep your business fresh in the face of thousands of people per day.
Once you have this set up you can use marketing campaigns and blogging to further your reach.
Eventually, if you do it right the first time, you will see a snowball effect and with the right software programmes, you will reach a point where this will nicely tick over by itself!
These 5 contributing factors have had a huge increase in sales last year
- 85% increase in sales due to a higher level of content, with quality text, images and videos.
- 72% increase in sales due to better strategies, and ongoing adjustments to those plans.
- 53% Increase in sales due to Allowing more time over content marketing.
- 50% Increase in sales due to marketing distribution, and targeting.
- 42% increase in sales due to better content management.
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