Creative marketing is serious and fun
Creative marketing is my personal favourite part of marketing because it is the creative side. Matching ideas to meaningful messages, normally using video or imagery. This is fun, fast and the extremely effective part of digital marketing.
Creative marketing is sexy but not so much
Gone are the days of sex sells, although there is still a massive part of advertising that relies on the attractive man or woman shifting tons of perfume or an expensive car.
However, the public backlash after abusive relationships between models and agency demands have been exposed and objectifying the human body no longer being tolerated, the landscape has changed.
Humour in Creative marketing
I always find the comedy route can work really well.
If you can make someone smile then you can hold their attention for longer than any half-naked extremely attractive person. (Well, I think so).
It is also proven that if someone laughs at a post they are far more likely to share it with their friends giving the advertiser greater exposure for free.
The truth is if you can make someone feel something while watching or looking at your Ad, your on to a winner.
Make them happy, make them laugh, pull at their heartstrings or even make them angry.
Emotion converts to sharing, which in turn creates a better response rate for the Ad.
There are many examples of small companies which, after launching cheap but brilliantly funny campaigns making viewers laugh have turned them into multi-million-pound businesses.
Creative marketing is a team effort involving many different disciplines.
Creative marketing agencies
Not everyone is creative nor do they have time.
This is where a good marketing agency can step in and produce some great work for you.
Take a look through our marketing agencies page for things to look out for when choosing an agency.
Creative inspiration
If you need some inspiration, just switch on your TV.
Some of the most creative people in the world showcase their work every day on television in the form of Adverts.
Here are some of our favourite creative adverts –
Top of the list are Christmas Ads
Sainsbury’s Christmas day football match. It not only pulled on the heartstrings of many but it also gave a sharp lesson to those approaching the big day into giving thanks and building bridges.
It is very important to have some idea of who is looking at your business.
Who is really interested in buying from you?
Which audiences are you targeting?
How can you attract the right people and repel the consumers you probably don’t want?
Our other all-time favourite is the 2015 John Lewis Christmas Ad where a small girl spotted a lonely old man on the moon.
This left a lasting impression on UK families over Christmas, reminding us some people are spending the festive time alone.
I would personally like to shake the hands of the creators of these Ads as I don’t think I have ever come across creative messages so well presented that you feel so compelled to change the way you behave.
My hat goes off to them.
Emotional marketing
Making the next top picks a little lighter, Cadburys teamed up with Phil Collins and a Silverback Gorilla who played the drums and although I don’t see the connection, I do know it held my attention and got the best ever all-time advert award.
WWF created some stunning images of animals painted on to the hands of humans with the motto “give a hand to wildlife”.
It was a very sleek design with a direct message which came across very well.
Being Careful with Social Media
There are some pitfalls with advertising on social media that we have experienced.
A client who recently required creative ads for campaigns running on Facebook left us in a tricky position.
The client is a doctor who specialises in sexual health.
There are difficulties when advertising on Facebook because of strict guidelines (in place for good reason) which include –
- Sexual references to be avoided
- No images of just body parts
- Images which depict an idealistic body shape are not permitted
Your creative must be as close to political correctness as possible in order not to cause offence.
It left little room for manoeuvre with our client.
So, we decided we would go down the humour root.
Fortunately, the ads were a massive hit (some even went viral) and the client was extremely happy!
Creative marketing results
Creative ads can be the leverage you need to propel your business to the next stage.
Our advice is – if you can’t do it, pay someone who can and it will offer great returns!
For more advice and handy hints or tips on marketing check out our other pages –
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Very impressed with the service we have received from Spiders and Milk. Matt has looked into and thereafter advised us on parts of our advertising that will work best for our sector, updated our website content to reflect this, and given us advice going forward to attract clients. An all-round excellent service and if you use this company we’re sure, like us, you will be using them again! Thank you Spiders and Milk 🙂
Thank god for Matt and his team – first-class 100% highly recommend
I have only just started to work with Matt & Heidi, from Spiders & Milk but the results so far are very impressive. Like a lot of businesses, mention the words optimization and google ad words and the fear is that you’re dealing with the unknown. Not the case with them as that’s what they specialize in.
I have no hesitation in recommending them.
