Build a Website That Demonstrates Genuine Subject Expertise
Ranking one isolated page is increasingly difficult in competitive markets. Search engines need to understand what your business specialises in, how completely you cover that subject and how individual pages relate to one another.
The standard programme covers one principal service or subject area, one website, one principal target market and up to approximately 150 mapped content opportunities.
What’s Included
- Existing-content assessment
- Search-intent and entity research
- Competitor and subject-gap analysis
- A structured topical map
- Content architecture and hierarchy
- Internal-linking recommendations
- Priority cornerstone and supporting-page planning
- Long-term publishing roadmap
- Identification of content to improve, merge, expand or create
What the Programme Produces
The topical map is a strategic blueprint. It is designed to show how a subject should be covered over time and how the pages should connect. It does not mean every mapped page is written and published within the £7,500 package.
Expanded programmes covering multiple major topics or significantly larger markets normally start from £12,500 + VAT.
Optional Content Production
- SEO blog: £250 + VAT
- Website page copywriting and SEO: £225 + VAT
- Cornerstone or service page: £325 + VAT
- Additional content brief: from £125 + VAT
- Monthly SEO management: from £695 + VAT
Who It’s For
This programme is best suited to businesses operating in competitive search markets where a handful of service pages are no longer enough to demonstrate depth, relevance and authority.
Build Your Topical Authority Roadmap
Related Services
Explore our Topical Authority, Topic Silos and SEO Content Creation, compare all offers and packages, or review our digital marketing pricing.