Personalisation has become a cornerstone of modern marketing — but in 2025, it’s no longer limited to addressing customers by their first name in an email. Thanks to advancements in Artificial Intelligence (AI), brands can now tailor experiences at every stage of the customer journey, delivering hyper-relevant content, recommendations, and communications in real time. This [...]
Originally published 2025. Updated September 2026. Artificial intelligence has moved well beyond a marketing novelty. In 2026, AI is increasingly built into the tools businesses already use for search, advertising, content, customer service, analytics, CRM and campaign management. That does not mean every business needs to automate everything. A useful AI marketing strategy starts with [...]
Updated September 2026 Artificial intelligence is rapidly changing creative work. Writers, designers, videographers, artists, marketers, and other independent creatives are increasingly using AI as part of their everyday workflows. At the same time, clients are becoming more comfortable with AI-assisted work and more interested in how it may shape the future of creatives. That creates [...]
What is Escapism in Marketing? Escapism in marketing refers to the creation of immersive, imaginative, or fantastical experiences that allow audiences to momentarily escape reality. It taps into the human desire to disconnect from the mundane and be transported to another world — whether that’s through storytelling, virtual experiences, or emotionally charged content. In 2025, [...]