Google Ads is an online advertising platform developed by Google in October 2000. It has become a powerful tool for businesses and marketers to reach their target audiences in a highly competitive digital landscape. Google Ads has over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment, undoubtedly [...]
Social media is a big part of our daily lives. We use it to share ideas, thoughts, and daily activities. It's essential for businesses, bloggers, and anyone who loves social media to be active. This keeps you connected with people and makes sure they remember you. But how often should you post each week? [...]
Running a business can be hard enough, but when it comes down to the lingo some marketing agencies use, it can all e a little daunting and, in most cases, scares a business professional off. This means they are likely to refrain from using platforms such as Bing and thus damaging their online business [...]
The COVID pandemic has undoubtedly brought an enormous shift in consumer behaviour. With many businesses, both large and small, seeking recognition on platforms such as Instagram or Facebook. In 2018 an estimated 1.8 billion people worldwide purchased goods online. Compare that to 2021’s 2.14 billion people worldwide and you can clearly see the effect [...]
Thank you all so much for being involved in our online marketing questions and answers session this week. We hope you have all enjoyed the ease of communication and we hope to be able to continue this on throughout the year to ensure everyone is well informed when making important decisions about their business [...]
For many companies, both big and small, this year’s lockdown has tested our businesses to the max. If you survived relatively unscathed, give yourself a massive pat on the back! If you didn’t don’t worry, we are going to go through some "marketing after lockdown" basics resurrecting your business like a phoenix from the ashes, coming [...]
There is nothing more frustrating than a chatbot which has countless auto-replies, when you’re on the receiving end of this merry-bot-go-round and to top it off when you get through to a human you are having to repeat yourself again! This is precisely why our clients shy away from using virtual assistants on their own [...]
After a comfortable few years using Facebook as our one and only “go-to” platforms for all our social media advertising needs, it seems the tides are changing. BUT is it time to jump ship? Over the past 12 years, Facebook has built, and conquered cheap and effective advertising. Within that time frame, many other social [...]
It's frustrating to any business when you work so hard and seem to do everything right to then lack an online presence. Many people are baffled by the ranking system Google uses and the question still remains, “Why does my website not appear on the first page of Google?” The answer is not simple. It [...]
The devil is truly in the detail when it comes to picking images for your advertising and website design. Here is a simple guide to getting the right image. […]