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Consumer Behavior

Facebook Ad Boycott

By |2021-02-01T12:53:31+00:00July 9th, 2020|

2020 has definitely seen its share of uprisings, from environmental protests to organized movements such as black lives matter and while the peaceful, sometimes violent, protests erupt on our streets, a more silent battle is growing over social media - The Facebook Ad boycott. This is certainly not the first time advertisers have pulled [...]

How Will The COVID-19 Change Consumer Behavior

By |2020-06-29T08:56:13+00:00June 29th, 2020|

“Returning to normal daily life”  Are we? Can we really see life returning to normal? I am sure for some of us, the small irregularities of which we will all soon become accustomed to, are minor if not “unnoticeable”, but however small the changes are, shifts in the consumer behaviour can mean BIG changes [...]

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