Further personalisation with email marketing
A trigger email can be sent out whenever there is movement from a subscriber on your site.
“Abandoned cart” emails and “thank you for visiting” emails gives the buyer time to consider coming back to the site.
Client data can help with further personalisation by allowing you to send out ‘Happy Birthday’ emails with discounted rates to entice them to shop.
Trigger emails perform really well, in fact statistics show this type of email marketing has a 5 times higher rate of email opening than standard email marketing tactics and a massive 15% higher click through rate.
Direct marketing emails have an average open rate of 20%
These are emails campaigns which are sent on occasions such as mother’s day with appropriate offers.
Transactional emails have an average open rate of 52%
This is not surprising as this is when a customer requests information, such as “I forgot my password”
Knowing your spam limits!
Spamming is a massive no no.
Not only will you annoy your customer but you will also have your email address blacklisted and added to a worldwide spam list making it impossible for you to send emails from any email address associated with a domain name.
For more information on email marketing and strategy, check out our other useful pages such as –